The owners of Fortezza, a coffee shop located downtown Fort Wayne, Indiana, contacted me to design an illustration for mugs and t-shirts to sell as merch. The owners and I shared stylistic influences to use in the aesthetic of the final illustration. The narrative of the design was left largely up to me, but needed to include their Hoosier pride.
I found in my research that Indiana has a history of inventive, hardworking people that love classic vehicles. With that in mind, I started sketching and stylizing my version of Dodge’s 1950’s era Power Wagon hauling a larger than life, roasted coffee bean.