Design + Illustration
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Fasuto

Fasuto Ramenya was an inspired project that came from my love of ramen noodles homemade and packaged. I knew that for my thesis project I needed something to keep me busy with a variety of challenges to test every skill I have acquired while earning my degree. One of my many obsessions is cooking and eating good food. I also love Japanese cuisine and decided to bring the world of Ramen noodles out of their disgraceful American packaging and show the midwest that this noodle wasn't meant for cheap dorm room eats, but a sophisticated and hardy meal for the masses. And the perfect vessel to introduce such a bowl of soup to the masses needed to be unassuming and mobile. Nothing was better suited to act as that vessel than the ever-so-popular food cart.  

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 The menu for Fasuto Ramenya was designed to showcase two options of soup per day. Featured broths are paired with a variety of delicious toppings which are playfully dancing in the background of the menu while the main flavor component of the soup is featured above the menu's title, highlighting the price as well. 

The menu for Fasuto Ramenya was designed to showcase two options of soup per day. Featured broths are paired with a variety of delicious toppings which are playfully dancing in the background of the menu while the main flavor component of the soup is featured above the menu's title, highlighting the price as well. 

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 A book called, The Untold History of Ramen was a major resource in my research for this project. From it I learned how ramen transformed from a humble chicken noodle dish, to being sold on the black market during the Pacific War, and later propagandized by the Japanese government as source of energy, strength and growth that would fuel Japan's urban development and industrial revolution. 

A book called, The Untold History of Ramen was a major resource in my research for this project. From it I learned how ramen transformed from a humble chicken noodle dish, to being sold on the black market during the Pacific War, and later propagandized by the Japanese government as source of energy, strength and growth that would fuel Japan's urban development and industrial revolution. 

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