Design + Illustration
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Radio Station Identity

  Fuzzy Logic is a fictitious comedy radio network that I established an Identity and business collateral for during my senior year at IPFW.    Project goals:  Design an appropriate visual identity based on the location (K in K104 = Station East of Mississippi river) of my station, design a fitting billboard advertisement to attract listeners to our quirky and fun humor, and create business cards, letterheads, and a second sheet to use in corporate mailings. 

Fuzzy Logic is a fictitious comedy radio network that I established an Identity and business collateral for during my senior year at IPFW.

Project goals: Design an appropriate visual identity based on the location (K in K104 = Station East of Mississippi river) of my station, design a fitting billboard advertisement to attract listeners to our quirky and fun humor, and create business cards, letterheads, and a second sheet to use in corporate mailings. 

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Letterhead.png
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A "tease and reveal" billboard campaign.

A "tease and reveal" billboard campaign.

part one

 

 part two

part two